Guests no longer only type "hotel Kuta Lombok" into Google. They also ask ChatGPT or Google's AI where to stay, eat or book a surf lesson. If your website is hard to read, you are less likely to be named in the answer. This is the practical side of our AI visibility service, written so you can check your own site.
That is what "AI-ready" means here. It is not a product or a label. It is a website that is easy to find, easy to read and easy to trust, for people and for the tools that answer their questions. Plenty of owners ask us what AI-ready websites need on top of normal SEO. The short answer is: not much more than the basics, done well.
What Google says
Google's own guidance for site owners is calm. For AI Overviews and AI Mode, it says the same SEO best practices apply, and there are no additional requirements or special optimizations needed. A page has to be indexed and allowed to show with a snippet. That is the entry ticket. It adds that you don't need new machine-readable files, AI text files or special markup. (Google Search Central: AI features and your website)
So be careful with anyone who sells a secret AI trick. The work is the basics, done well and kept up to date. Nothing is guaranteed: Google also says that meeting every requirement does not mean a page will be crawled, indexed or shown.
The 8-point AI-ready checklist
- Crawlers can get in. Your robots.txt doesn't block the pages that matter, and neither does your host or CDN. Check this first; everything else depends on it.
- Your pages are indexed. Open Google Search Console and look at the page indexing report. A page that isn't indexed can't be shown. (See How to Get Found on Google.)
- Key facts are in plain text. Who you are, what you offer, where you are, opening hours, how to book. Write them as text on the page, not only inside images, PDFs or sliders. Google lists "important content available in textual form" as a basic.
- Every service and place has its own page. One page per room type, menu, class or service, with the town or area named. Vague pages give vague answers.
- You answer real questions. Add a short FAQ to the pages that matter: "Is breakfast included?", "How far is the airport?", "Do you take walk-ins?" Use the words guests actually use. A free tool like Google Trends or AnswerThePublic helps you find them. (See The 10 Best Free SEO Tools for Small Businesses.)
- Structured data matches the page. Structured data is code that labels what a page is about. Google recommends JSON-LD and a check with the Rich Results Test. The rule: only mark up what visitors can see on the page. (Google Search Central: intro to structured data)
- Your Google Business Profile is complete and matches your site. Address, hours, phone, categories and photos. Google lists up-to-date Business Profile information among its AI-feature basics. Mismatches between the profile and the website are a common gap.
- Pages are fast and work on a phone. Test key pages with PageSpeed Insights and fix what it flags.
How to run the check in one hour
- Search Console: are your main pages indexed?
- Read your home page and one service page out loud. Are the facts there in plain words?
- Ask ChatGPT and Google's AI a question a guest would ask about your area. Do you show up? Write down what you see. This is a spot check, not a ranking. Answers change from day to day.
- Fix the gaps in the order above.
What we do
We make your business easy for ChatGPT and Google's AI to find and recommend. In practice:
- clear, structured information on your website;
- a complete Google Business Profile;
- content that answers what guests actually ask.
We work in three steps and you approve each one: Look (we check where you stand), Build (drafts first, nothing goes live without your yes), Run (we keep it up and check it every week).
See the AI visibility service, or get the free checklist.
For more on how AI tools and search treat your content, read Not found in AI search? What a B&B owner can do.