Google Business Profile Check

Your Google Business Profile is claimed and verified

If you haven't claimed it, anyone can suggest edits — including competitors.

Your business name matches your real-world name exactly

Don't stuff keywords into your business name. Google penalizes this.

Your address is correct and matches your website

NAP consistency (Name, Address, Phone) is an important local ranking factor.

Your phone number is correct and matches your website

Use a local number, not a toll-free or tracking number.

Your business hours are accurate (including holidays)

Wrong hours = angry customers + Google trusts your listing less.

Your website URL is linked and correct

This should go to your homepage or a relevant landing page.