From page 3 to #2 in 4 months
The challenge
A boutique surf school had a beautiful website but was completely invisible on Google. Guests would search 'surf lessons [location]' and find the big OTA listings first. Direct bookings were almost zero — almost everything came through Booking.com.
Our approach
- Full review of the site and Google profile to find the 8 critical issues holding them back
- Google Business Profile rebuilt from scratch — photos, categories, attributes, Q&A
- Website restructured around how people actually search (local keyword research)
- 4 new location + service landing pages targeting specific search terms
- Monthly content publishing and review response strategy
Results · 4 months
#2 on Google
for their main target keyword (was page 3)
340% increase
in organic website traffic in 4 months
Direct bookings up 60%
reducing OTA dependency
Google Business
now their #1 source of new enquiries
Client name and specific location anonymised at client request.